Rogelio’s Restaurant

 

Rogelio’s is a small family-owned Mexican restaurant in the heart of San Marcos, TX.

 

the challenge

 

The restaurant has been around for a long time and the branding felt very outdated. The owners were looking for a stronger and memorable brand they could they could use consistently throughout their collateral but without loosing their roots.

 

the outcome

 

A new Logo, color palette, design elements and overall brand look and feel inspired by the atmosphere and decor of the restaurant: casual with a punch of “fiesta.” Several pieces of collateral have been developed since using the new branding. From social posts to menus and business cards — the brand has been consistent in all channels.

 

the team

 

Creative/Art Director: Aline Forastieri
Photographer/Designer: Alex Galley

 
 
 
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