Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments.
the challenge
IAS was in need of a website that appeals to the right audience and clearly communicates their mission — to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers and platforms. They do this through data-driven technologies with actionable real-time signals and insight.
the outcome
A website that tells a cohesive brand story, establishes IAS as the category leader and drives brand preference.
the team
Design Director: Ricardo Latorre
Lead Designer: Aline Forastieri
UX Designer: Sandy Aguero
Content Strategist: Carina Magyar
Tech Lead: Grant Readfern
We started the design process with stylescapes, which are glorified digital mood boards that bring together brand elements and UI patterns to create a visual direction for the website. We presented 3 main concepts with slight variations — these guided the client in deciding what felt like a natural digital translation of their exiting brand standards.
While the stylescapes were being developed, our team was also working on content strategy, sitemap and wireframes.
The strategy, UX and visual design work came together to create a beautiful and modern website that is differentiated, easy to navigate and clearly communicates the brand story and mission while setting AIS up as thought leaders.
Behind the scenes, an extensive UI Kit was created and delivered to the development team in addition to weekly check ins and collaboration sessions to ensure the best possible experience was delivered.
