Tradewinds on Facebook
Four years ago, when we took over the Tradewinds page, it was somewhat generic. We used the fan engagement on Facebook to define what our target wanted to see and developed a social voice and look for Tradewinds, which we're constantly tweaking based on the success of our posts as well as the development of the brand.
In 2016 the focus was on the slow-brewed aspect of the tea and the moments people enjoy it. We developed a healthy mix of photos and videos, which performed really well with the help of paid media.