The Nitsche Group approached Springbox as The Insurance Network of Texas, a company with a story to tell. Headquartered in Giddings, TX, the family business and insurance agency had been serving businesses, people and their community for more than six decades. After years of growth, expansion to ten offices and a wide portfolio of services, they partnered with Springbox to bring their story to life with a new website and brand identity: The Nitsche Group.
The new Nitsche Group website helps to unfold the brand story and history, clearly stating the new positioning though a unique, responsive, ownable look and feel and future forward user experience.
One of their main goals was to showcase the unique story of the brand, so we took a unique approach to designing the site by starting from the About page. Once the client approved the structure and look and feel of the site, this project got passed on to another designer who used the stablished look and feel to create the rest of the templates.
My role: Art Director
Designer: Emma Stephens
UX Designer: PJ Rogalski