NRDC – Leave Behind a Better World
This print ad series for NRDC (National Resource Defense Council) focuses on major problems the world is facing: air pollution, global warming and water contamination. These magazine inserts are placed on parenting magazines to encourage parents to take better care of the environment they're leaving behind for their kids. These ads are also perforated allowing the cards to be taken apart, like flash cards.
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Fat Cat Wine Labels
Billboard advertising the power of Miracle Gro.
Gorilla Glue – It's That Damn Strong
When opening these ads, the viewer encounters resistance from a glue dot that implies the use of Gorilla Glue. The resistance gives people the impression that something is ripping off the page showing the power and strength of Gorilla Glue.
New York Conservatory of Music
This redesigned New York City crosswalk leads pedestrians directly to the conservatory of music.