Sovren, a recruitment intelligence software company, came to Springbox needing not only a full website redesign but also a full business "makeover". They needed to reposition their brand and a recommendation on how to best sell their product.
We started the work with a full day workshop with our clients. We did several audience, branding, strategy and visual exercises to fully understand where they stood as brand and where they wanted to be in the future.
With some research help, one of the outputs of the workshop was a defined target audience. We developed Market segments, archetypes and for each of the archetypes, we developed a persona as well as a user flow.
Based on our defined audience, and the content strategy, the team created a sitemap and wireframes.
One of the things that made this project very successful was the ability to user test our site structure, calls to action and designs.
With the exception of their logo, our clients were ready for a full revamp of their brand. We created brand attributes, positioning statement, brand personality as well as audience-specific voice and tone.
Once again, the only thing our clients wanted to keep was their logo. We updated their colors and defined a new look and feel for the brand. The result was a sophisticated, techy look that puts them above all their competitors.
We also created a full icon library for them in order to highlight each feature of their products.
My Role: Design Lead & Art Director
Copywriter: David Hammernick
UX Designer: Anna Lepine