Rogelio’s is a small family-owned Mexican Restaurant in the heart of San Marcos, TX. They have been around for a long time and needed help with their branding to create more consistency and a unique look to the restaurant.
The logo and color palette were very much inspired by the atmosphere and decor of the restaurant: casual with a punch of “fiesta.”
the design elements
This branding allowed me to create festive design elements to help with future collateral materials and social posts.
Several pieces of collateral have since been developed using the new branding. From social to menus and business cards, the brand has been consistent in all channels.
My Role: Art Director
Photographer / Designer: Alex Galley