Art Director & UI Designer
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Rogelio's Restaurant

It's always fun when your friends have amazing businesses that need branding help and they reach out to you. Rogelio's is a small family/owned restaurant in San Marcos, TX. They have been around for a long time but they needed help with their branding to create more consistency and a unique look to the restaurant. The goal was to give it a fresh modern look that would embrace who they are, but without pushing their current audience away.

The ask

The ask

Rogelio’s is a small family-owned Mexican Restaurant in the heart of San Marcos, TX. They have been around for a long time and needed help with their branding to create more consistency and a unique look to the restaurant.

The brand

The brand

The logo and color palette were very much inspired by the atmosphere and decor of the restaurant: casual with a punch of “fiesta.”

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the design elements

the design elements

This branding allowed me to create festive design elements to help with future collateral materials and social posts.

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The collateral

The collateral

Several pieces of collateral have since been developed using the new branding. From social to menus and business cards, the brand has been consistent in all channels.

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The team

The team

My Role: Art Director
Photographer / Designer: Alex Galley

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