Tradewinds Tea Pop Up Paradise
In a world of schedules and to-do lists, things can become too fast-paced, busy and serious. The pop-up paradise campaign gave Tradewinds fans a chance to slow down, relax and have some fun with friends and family.
Springbox concepted and executed a digital campaign which included a responsive landing destination and ongoing social engagement. Utilizing parallax elements, the web experience allowed users to enjoy a moment of paradise through beautiful visuals and fun content, but also gave them a chance to win a piece of it through timely giveaways. With ongoing promotion and support aimed at a growing social community, fans were encouraged to make visiting paradise a part of their summer plans.