The Hill Country is full of fresh air and scenic views. And during the Hill Country Ride for AIDS it’s also filled with hundreds of spandex-clad riders. This concept illustrates the beauty of the ride while also promoting the spirit and fun of participating in this one-of-a-kind event. It’s an evolution of the past Hill Country Ride for AIDS campaign that updates the look and feel and takes a slightly quirkier tone.

Posters

Jersey