FACEBOOK CAMPAIGN
Bacardi Silver Party Types
This campaign is all about the types of people you can find at every party. Who doesn't know a guy that's always wearing a tight shirt and sunglasses or a girl who's always crying for some reason? No matter the situation, you can always count on these characters to make the party more interesting. If you have friends that fit these six unique party types, you can let them and their friends know by posting to their wall.
The Bro
Close Talker
Over Emotional
Hipsterrific
Mobile Junkie
So Last Week
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Posts from Fans
FACEBOOK PAGE
Bacardi Silver Status Updates
We've been tasked with keeping the Bacardi Silver Facebook page rolling and increasing engagement. We concept on the content, create it, post it and enjoy seeing all the Bacardi Silver fans interact with it. Since we took over their Facebook management we've seen a 125% increase in the number of page likes as well as up to 5% fan engagement.
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FACEBOOK TAB
Join the Party
Fans have to show their love for Bacardi Silver before checking out all the content.
FACEBOOK TAB
Ready for Cinco?
Bacardi Silver made it very easy to get ready for Cinco de Mayo. This tab provided fans with some tips (including audio clips) on how to brush up on their Spanish so that they can be the life of every Cinco de Mayo party.
